Pride designers slam Target’s product cuts, claim it’s avoiding backlash

Source: Seattle Times

“A number of artists Target tapped to design part of its 2024 Pride collection have taken to social media to lament the retailer’s product development process, including last-minute cuts, drastically altered designs, wasted products and little recognition. This is the latest controversy for the Minneapolis-based company that has struggled to find even footing on LGBTQ+ issues after conservative backlash about some Pride items last year contributed to the retailer’s dipping sales. In response, Target decided this month to sell a smaller selection of Pride merch in fewer stores, though all items are available online. It is a regression to pre-2021, when Target first began offering the collection in honor of June’s Pride Month in all stores.” (06/16/24)

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