Amazon tests grocery subscription service for Prime members

Source: CNBC

“Amazon is piloting a new grocery subscription for members of its Prime program, the company said Thursday, marking the latest recalibration of its online supermarket offerings. Members of the company’s Prime program will have the option to pay $9.99 per month to get unlimited grocery delivery from Whole Foods and Amazon Fresh on orders more than $35. They’ll also have access to 30-minute pickup on orders of any size. To start, the service is rolling out in Denver, Colorado; Sacramento, California; and Columbus, Ohio. … In 2021, the company introduced a $10 service fee for Whole Foods delivery orders to Prime members. Prior to the fee changes earlier this year, the company offered free Amazon Fresh grocery delivery on orders above $35 at no extra cost for Prime members.” [editor’s note: In other words, now they want me to pay extra for what used to be included. That’s not “new,” it’s just a price hike – TLK] (12/07/23)