Source: Underthrow
by Max Borders
“A special kind of person walks among us. Under the right institutional conditions, she is capable of assembling people and resources to serve others sustainably. If she fails to serve others—say, if enough of them are unhappy with the product or service she offers—she will be unable to continue her efforts. So, her efforts come with great risk, and some risks have clear odds. Hers? Not so much. An insurer will price the chance that her business burns down because businesses have burned down before. Yet no one will sell her a policy against her failure to serve others well. … She, the entrepreneur, also has to serve others sustainably despite the presence of interlopers.” (08/17/26)