Apple to raise prices as AI boom pushes up chip costs

Source: BBC News [UK state media]

“Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant’s boss has said. Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were ‘unavoidable’ as the situation around memory chips had become ‘unsustainable.’ He did not say when prices would rise or which products would be affected. It is also unclear whether the price hikes will affect the iPhone 18, which is expected to be launched in September.” (06/18/26)

https://www.bbc.com/news/articles/c3wyxvqdx1zo