Taylor Swift files to trademark her voice and likeness in era of AI deepfakes

Source: NBC News

“Taylor Swift is taking new steps to protect her voice and likeness from AI misuse. The global pop superstar on Friday filed trademark applications for two audio clips of her voice. … Swift also filed for a third trademark to protect an image of her onstage, wearing one of her signature sparkly bodysuits and strumming a pink guitar. … The Grammy winner has been the target of numerous deepfakes in recent years. Fake clips of her promoting a brand of cookware have tricked fans online, sexually suggestive deepfakes of her have gone viral on social media, and even President Donald Trump shared manipulated photos of her supporting his candidacy.” (04/27/26)

https://www.nbcnews.com/pop-culture/pop-culture-news/taylor-swift-files-trademark-voice-likeness-protection-ai-deepfakes-rcna342367