Source: The Hill
by Kevin Igoe
“Most political consultants will tell you that a quality they treasure in their clients is the ability to stay on message. In the world of political communication, that means limiting the opportunity for the mainstream media to talk about issues not in your candidate’s best interest and instead driving home a poll-tested and winning message. The more the candidate ‘stays on message’ the less opportunity there is for the media to cover the campaign in a less favorable light. Trump is by far the most accessible president in my lifetime. In contrast to his predecessors, he takes questions from the media seemingly every day. … All of Trump’s expounding on a wide range of issues should be a good thing. But it is not. Why? Because when a president answers multiple questions in a day, the White House loses control of what the media reports during that news cycle.” (03/25/26)
https://thehill.com/opinion/white-house/5798604-trump-media-control-loss/