Source: Washington Post
by Megan McArdle
“To partisans behind Bluesky, it must have seemed like a gift from the gods when Elon Musk bought Twitter. In short order he changed its name to X, shifted its moderation policies sharply to the right and sent millions of internet refugees searching for a new home. But as the ancients knew, gifts of the gods often come with strings attached. In the two years since Bluesky opened to all comers, the social media app has gained 43 million users, an amazing feat for a company with fewer than 50 full-time employees. That growth got a huge boost from Musk’s antics in the lead-up to the 2024 election, which endowed Bluesky with a base of devoted users — users who skewed heavily progressive and brought with them cancel culture tactics that had flourished on X. Those users are now the platform’s biggest barrier to growth.” (03/22/26)