Sweet Supply and Bitter Scarcity: Why Your Valentine’s Chocolates Cost More This Year

Source: The Daily Economy
by Stefan Bartl

“‘Life is like a box of chocolates. You never know what you’re gonna get.’ The line from Forrest Gump is meant to capture uncertainty in love and life, but every Valentine’s Day, it accidentally describes markets just as well. Chocolate prices rise, products take different shapes, and consumers are surprised once again at the checkout line. The usual explanation immediately turns to corporate greed. Yet what Forrest Gump’s chocolate box really reminds us is that uncertainty, timing, and expectations shape outcomes, and that prices exist to navigate uncertainty, not to exploit it.” (02/13/26)

https://thedailyeconomy.org/article/sweet-supply-and-bitter-scarcity-why-your-valentines-chocolates-cost-more-this-year/