Source: Fox News
“It seems Sydney Sweeney will do almost anything to promote her upcoming lingerie line. In a video obtained by TMZ, the ‘Euphoria’ actress appeared to climb the iconic Hollywood sign in the dead of night in an effort to share a message ahead of the upcoming launch. Sweeney — wearing black cargo pants, a black hoodie and a black hat — hung a clothesline of bras over the sign all while being filmed. According to TMZ, Sweeney and her team received a permit from FilmLA to shoot near the Hollywood sign. However, they did not have permission to climb or touch the sign. In an email sent to TMZ, the Hollywood Chamber of Commerce — which owns the intellectual property rights to use the image of the Hollywood sign — confirmed that Sweeney did not have clearance to go that far.” (01/26/26)