“Surveillance Pricing” Is Just Pricing

Source: The Daily Economy
by Paul Schwennesen

“National Public Radio recently aired a segment on the evils of ‘Surveillance Pricing’— the practice of employing customer data and AI to tailor prices for individual consumers. The coverage, predictably, is overwhelmingly negative: an interviewee warned that it would let corporations prey on people’s vulnerabilities, as the Federal Trade Commission frets about ‘privacy, competition, and consumer protection.’ … In truth, this is simply a scary name for something we already know: dynamic pricing. Airlines, ride-share companies, hotels, and supermarkets have been doing it for years. Arguably, it has been done since time immemorial: I have little doubt that Arab traders offered ‘special’ prices for visiting Englishmen to Jumma Bazaars — and I know this because they still do, from Kuwait to Karachi. … The fact that dynamic pricing exists is a net win to all of us.” (09/26/25)

https://thedailyeconomy.org/article/surveillance-pricing-is-just-pricing/