Nissan and Honda reportedly pursuing merger amid “hard new realities”

Source: Axios

“Japanese automakers Honda and Nissan are reportedly in talks about a merger in a deal that would combine two household names. Nissan is urgently cutting costs, while both companies are struggling to compete on electric vehicles and in the bruising Chinese automotive market. Honda and Nissan are weighing a deal in which they would both be placed into a holding company, Japanese newspaper Nikkei reported. The two companies would be ‘joining their resources to better compete against Tesla and Chinese electric vehicle makers in a rapidly changing automobile industry,’ according to Nikkei.” (12/17/24)

https://www.axios.com/2024/12/18/nissan-honda-merger-talks