Source: Yahoo! Finance
“Starbucks CEO Brian Niccol is looking to set the table for the next chapter as Wall Street drinks in another abysmal quarter. On Wednesday afternoon, the coffee chain reported final Q4 results that missed key metrics across the board, from same-store sales and revenue to adjusted earnings per share. … Since taking the helm in September, Niccol has been trying to refocus the company with his ‘Back to Starbucks’ plan, which calls for a return to basics, better pricing, and faster service. The company will aim to get customers their handcrafted beverage in four minutes or less. … The company is rightsizing its menu to win back customers. Beginning on Nov. 7, Starbucks will eliminate the extra charges for non-dairy milk at North American locations it owns. … And baristas are getting their Sharpies back to add the human touch Starbucks was once known for.” (10/31/24)