Source: Washington Post
by Megan McArdle
“Introduced in 1946, Tupperware had by the 1970s become the ubiquitous furniture of a modern kitchen: So neat! So sanitary! So cool! Seemingly every mom kept juice in the same iconic cylindrical pitchers, poured it into the same Bell tumblers and spooned tuna onto sandwich bread from one of the classic pleated-lid Wonderlier bowls. But time marches on, no matter how hard we drag our feet. Tupperware is no longer modern or cool, and soon it may be a relic. The company’s annual sales have been falling for a decade …. On Tuesday, Tupperware Brands filed for bankruptcy protection. … As with so much in life, the strategies that made Tupperware a success in the 20th century also made it hard for the company to adapt to the 21st.” (09/19/24)