Source: Politico
“The National Republican Senatorial Committee is planning to spend more than $100 million on advertising as part of a massive effort to retake control of the chamber. The outline of their spending plan, shared first with POLITICO, offers insight into how the Senate GOP is attempting to mitigate a brutal cash deficit with Democrats and rebound after losses in the past two cycles. While the committee shared few details, its broad strategy is clear: Rely on wealthy recruits to self-fund and draw big donors, take advantage of Joe Biden’s unpopularity to save money in key battleground states, and use independent expenditures to complement those efforts. The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona.” (06/20/24)
https://www.politico.com/news/2024/06/20/senate-gop-nrsc-advertising-00164161