Source: Law & Liberty
by Neal McCluskey
“How do we know how much a nation values athleticism? Spectacle? Hate for the college down the road and its insufferable student body? For the free-marketeer, the answer might be ‘profit.’ Whatever universities can charge for tickets, broadcast rights, merchandise, stadium beer, and more, balanced by what athletes are willing to play for and fans to pay, yields what college sports is worth. But college athletics might involve goods that transcend profit and loss: thrill of victory and agony of defeat, ‘nonrevenue’ sports we often overlook but love during the Olympics, amateurism, and more. We are also far from a free market in college sports because government is deeply involved, including through state universities and antitrust law.” (11/02/26)