Source: South China Morning Post [Hong Kong]
“New regulations come into force on Monday in Britain banning daytime TV and online adverts for so-called junk foods, in what the government calls a ‘world-leading action’ to tackle childhood obesity. The ban – targeting commercials for products high in fat, salt or sugar – is expected to remove up to 7.2 billion calories from children’s diets each year, according to the health ministry. The restrictions, which cover television advertisements before 9pm and all digital platforms, will cut childhood obesity cases by 20,000 and save the healthcare system £2 billion (US$2.7 billion), the ministry said. The implementation of the measure – first announced in December 2024 – follows other recent steps, including an extended sugar tax on pre-packaged items like milkshakes, ready-to-go coffees and sweetened yogurt drinks.” (01/05/26)