Source: Underthrow
by Max Borders
“In its various forms, media can be seen as a means of directing collective attention. For example, a sensational story, a broad campaign, or a mind virus can focus public attention and emotional energy on a specific concept or cause. These coalesce and strengthen a resultant set of thought patterns, and people start to think, speak, and act in malevolent synchrony. An egregore is born. When enough people hold such patterns in place of truth or good, they become dangerous. The resulting mass belief has a kind of agency. In a manner of speaking, it lives.” (09/04/25)
https://underthrow.substack.com/p/egregores-geists-and-mindwar