Lululemon sues Costco, claiming customers are stupid and/or illiterate

Source: United Press International

“Lululemon sued Costco for selling ‘confusingly similar’ items of its clothing line. In a lawsuit filed on Friday, Lululemon claimed certain Costco products have ‘unlawfully traded’ on the brand’s ‘reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel employing knockoff, infringing versions’ of its clothing line. The company claimed that Costco’s products violate trademark law due to ‘some customers incorrectly believ[ing] these infringing products are authentic Lululemon apparel.’ … According to Lululemon, the infringed products from Costco include; Danskin Ladies Half-Zip Hoodie, Danskin Half-Zip Pullover, Jockey Ladies Yoga Jacket, Spyder Women’s Yoga Jacket, Hi-Tec Men’s Scuba Full Zip, and Kirkland 5 Pocket Performance Pant.” [editor’s note: Lululemon’s entire case seems to be that they believe think the people who want to buy their stuff are stupid and/or illiterate such that they can’t read, you know, labels – TLK] (07/01/25)

https://www.upi.com/Top_News/US/2025/07/01/lululemon-is-suing-costco/8731751378669/