The Great AI Repricing Isn’t Going Well

Source: The American Prospect
by David Dayen

“Artificial intelligence firms initially justified their extreme capital investment (the four largest tech companies expect to spend more than $750 billion for AI infrastructure just this year) by saying that the technology would replace all human workers. They’ve since recognized what an unbelievably bad PR pitch that was, and have pivoted to promote a sunnier scenario where ‘we’re going to be able to keep people at the center of everything’, as OpenAI’s Sam Altman said in May. But there’s a sobering reality underneath the rhetorical shift: AI is turning out to be more expensive for businesses than paying their workers. And that could be one of the many triggers that collapses the fragile economic edifice that the dreams of AI are propping up. The news has mostly been relegated to the business pages, but AI firms repriced their product for business customers in recent months.” (07/08/26)

https://prospect.org/2026/07/08/great-ai-repricing-isnt-going-well/