Can Family Theme Push Avatar: The Way of Water to Blockbuster Profitability?

Source: Independent Institute
by Samuel R Staley

Avatar: The Way of the Water is a stunning, visually arresting display of cinematic achievement. Its story is also centered on one of the most enduring themes in movies: family. The film and the Avatar film franchise may need this theme to help sustain blockbuster profitability. Earning $600 million worldwide during its opening week, The Way of the Water is on its way toward generating $2 billion worldwide (but just $528.8 million domestically).” (01/16/23)