The Nostalgic Genius of Stranger Things

Source: American Institute for Economic Research
by Rachel Lu

“Facing falling profits and ever-deeper cuts, Netflix has resorted to desperate measures. They’ve had to entertain their customers. This summer, they’ve gone for broke with a bold new season of the hit series, Stranger Things. This one had to sizzle. Netflix couldn’t afford anything less than a home run. It delivered. This is some great television. … How did they do it? Really, it was a neat trick. The Duffer Brothers figured out how to use nostalgia in a strategic way, to open a space for a great story.” (07/28/22)