Dollar Tree raises prices to $1.25, and it says it’s not because of inflation

Source: MarketWatch

“Dollar Tree Inc. is raising prices for good, the company announced on Tuesday, moving its price point higher by a quarter from the eponymous dollar. The company notes that it has managed to hold prices at $1 for 35 years, including during inflationary periods. This decision comes after a testing process that began this past summer, and was introduced in September as part of a company transformation plan. … The company said the higher price point is a permanent move, and not the result of ‘short-term or transitory market conditions.’ Moreover, the $1.25 price point allows the company to offer a wider range of merchandise, including items that had been discontinued at the $1 level.” (11/23/21)

https://www.marketwatch.com/story/dollar-tree-raises-its-price-point-to-1-25-11637675433