Another Humorous Substack Panic

Source: TK News
by Matt Taibbi

“The notion that Substack is or was a ‘threat’ to traditional media itself speaks to the comical inability of these organizations to understand cause and effect. Happening #1: traditional media companies in the Trump years suffered catastrophic declines in audience trust, which have translated lately into commensurate struggles with clicks and ratings. Happening #2: those companies noticed podcasters like Joe Rogan were drawing, and retaining, mammoth audiences, even as efforts by outfits like MSNBC to create glitzy new on-demand shows hosted by people like former George W. Bush communications director Nicolle Wallace somehow flopped. This was despite the fact that industry pros insisted streaming was ‘where the young people are.’ What went wrong?” (11/16/21)