European Commission prepares bribe demand for Red Bull

Source: Politico

“The European Commission has opened an antitrust probe into Red Bull as it suspects the energy drink manufacturer of abusing its dominant position by restricting competition for rival products. … The Commission suspects that Red Bull implemented the strategy at least in the Netherlands. This consisted of granting incentives to retailers to stop selling rival energy drinks and of misusing ‘its position as category manager at off-trade customers so that competing energy drinks sold in sizes exceeding 250ml are delisted or disadvantaged,’ the Commission said.” (11/13/25)

https://www.politico.eu/article/red-bull-under-eu-investigation-for-abusing-dominant-position