Source: AOL
“New York state was sued on Wednesday by the National Retail Federation over a new law requiring retailers to tell customers when their personal data are being used to set prices, known as surveillance pricing. The world’s largest retail trade group said New York’s Algorithmic Pricing Disclosure Act, which would take effect on July 8, violates many members’ First Amendment free speech rights. Governor Kathy Hochul signed the first-in-the-nation law in May, saying the practice of charging different prices based on customers’ willingness to pay was ‘opaque,’ and prevented those customers them from comparison-shopping. … According to the complaint, the law violates the U.S. Constitution by compelling a broad range of retailers to express misleading ‘government-scripted opinion’ without justification, or face potential civil fines of $1,000 per violation.” (07/02/25)
https://www.aol.com/news/york-sued-national-retail-federation-220357378.html