The Great and Powerful Bezos

Source: In These Times
by Jacob Bacharach

“In Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, Bloomberg editor and author Brad Stone reveals the 12-point list of rules that Amazon CEO Jeff Bezos laid out for executives at his film and production company, Amazon Studios. They are entertainingly banal: a heroic protagonist, a compelling antagonist, secret abilities, moral choices, cliffhangers. George Lucas cribbed this crap from the likes of Joseph Campbell 40 years ago when it was pointed out that Lucas had written a hero’s journey and had to pretend that had been his intention all along. But while a kook and (later) a bit of a tyrant, the Star Wars director nevertheless worked with a real creative spark in producing a genuine piece of popular art.” (06/04/21)