McDonald’s loses European Union trademark fight with Irish rival Supermac’s

Source: Associated Press

“McDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s in a long-running legal battle. The EU General Court said in its judgment that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac label over a five-year period for chicken sandwiches, poultry products or restaurants. … The decision is about more than burger names. It opens the door for Galway-based Supermac’s expansion into other EU countries. The dispute erupted when Supermac’s applied to register its company name in the EU as it drew up expansion plans. McDonald’s objected, saying consumers would be confused because it already trademarked the Big Mac name.” (06/05/24)