Google details its next steps for wiping out Chrome tracking cookies

Source: Engadget

“Google’s attempt to snuff out third-party web tracking cookies is moving along. The company announced today that its Privacy Sandbox APIs will be available to all Chrome users in July. In addition, it laid out the next steps for web developers to start testing and integrating the new system later this year. … The new system is built around the Topics API, which assigns users a list of a person’s interests based on recent activity. It then compares it to a database sourced from the Interactive Advertising Bureau and Google’s own data. Publishers can use the API to match their interests with relevant ads — without the more invasive tracking tied to cookies and fingerprinting. Google promises that stored user interests will only be kept for three weeks, and it will delete old topics.” (05/18/23)