AB InBev boss blames “misinformation” for idiots’ Bud Light boycott

Source: Financial Times [UK]

“The chief executive of Anheuser-Busch InBev has blamed misinformation on social media for stoking a conservative [sic] consumer boycott of Bud Light after the best-selling US beer was promoted by a transgender influencer. Bud Light has become the target of a fierce backlash since Dylan Mulvaney posted a video last month on Instagram, where she has 1.8mn followers, featuring a custom-made beer can provided by the brewery that was emblazoned with an image of her face. … [Michel] Doukeris claimed that ‘misinformation and confusion’ circulating online include Mulvaney’s can being understood as ‘a production can and every can would be like the one that was in that post … We never intended to make it for general production and sale for the public.’ Others, he continued, thought it was a Bud Light campaign while ‘it was not: it was one post. It was not an advertisement.'” (05/08/23)